The Persuaders (2004)

The Persuaders (2004)

2004-11-09 55 Min. PG-13
8 4 votes

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Cast

Douglas Atkins is Himself
Himself
Scott Donaton is Himself
Himself
Linda Eatherton is Herself
Herself
Stuart Ewen is Himself
Himself
Richard Ford is Himself
Himself
Richard Frank is Himself
Himself
Bob Garfield is Himself
Himself

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